Life is about experiencing the good, the bad and the ugly. However, how one chooses to act with integrity on these experiences makes all the difference. In the words of Infinitium’s CEO, Ho Ching Wee, “Integrity is not just lip service, you have to actually walk the talk.” Infinitium’s Value Campaign on Integrity drew out this point well, with an interesting game show concept that made many an Infinitian reflect on their choices. This was intentional on the part of the Value Champion, Stephen Yeung and his team of coordinators.Opening Slide to The Good, The Bad and The Ugly Game ShowInspired by the 60’s film of the same name: “The Good, The Bad and The Ugly”, the team developed a variety of scenario-based questions and answers reflecting the white, black and grey areas anyone would encounter in their personal and work lives. “This is because we wanted the people to have a fun way of looking at the situation, but think about it at the same time,” Stephen elaborated.The four teams in the final roundA total of 65 participants in 12 teams answered these thought-provoking questions in a series of qualifying rounds across 8 weeks that culminated with the final round between 4 participating finalist teams. Points were given to the teams, based on the accuracy of the answers they selected.Spinning the “Quick Draw McGraw” Wheel of FortuneBeing the first Infinitium value campaign conducted virtually with Infinitians region-wide taking part on the same platform, most agreed it was an interesting yet different experience while they take a break from work and get to know one another better. Fathiah, from Malaysian team BA-Anions remarked that this made for a memorable moment while being apart physically, as her teammate Wei Onn added that it gave everyone involved a fun time.Team BA-AnionsAt the same time, it proved to be a time of reflection on the core message of the value campaign in which Indonesian Infinitian Nazwar, from the winning team InteGREATeam expressed his appreciation of the overall game concept being able to convey an important core value of the organisation. The Game Show presented a mixture of straightforward scenario questions, such as taking a long break at work on a less busy Friday afternoon; as well as more “grey” situations, in the form of accepting gifts from a supplier tendering for a contract. All these got Infinitians reflecting on the importance of integrity in their daily interactions in the workplace and marketplace.The final question on The Good, The Bad and The Ugly Game ShowFor Team BA-Anions, it made them realise that good advice can influence decisions making, but making the integrous choice comes from within. Atya of InteGREATeam also found that building good relationships with each other is key, as people are more willing help you are when in need when they believe you are trustworthy and integrous.The winning team, InteGREATeamAs Stephen and his team related their own experience in preparing for the value campaign, they realised that their own perceptions of what Integrity is also changed at the end. Kenneth from Malaysia, who provided technical support for the entire campaign, found that it boils down to what one sets as their principles and has the right conscience to keep to it.The organising team consisting of Infinitians from Singapore, Malaysia and IndonesiaShanti from Indonesia added on to say that it got her thinking about her own principles, especially when she saw how her fellow Infinitians answered as she oversaw the ideation of the campaign and its set up. When the organising committee were asked about the message that they hope all Infinitians would gain through this value campaign, they shared that Integrity is not a value that is simply ticked off a checklist. “You cannot have two different values for home and work, as Integrity continues even after work hours,” asserted Stephen. For Ching Wee, he believes that Integrity always comes hand in hand with trust. “To me, integrity is the cornerstone of all our dealings and how we operate our business. When we agree to something, it does not matter what we sign on contract – as the value of what is promised forms integrity,” he explained. Ching Wee also established that Infinitium’s culture of Integrity is made possible when its leaders emulate the value itself, inspiring and encouraging fellow Infinitians to live it out in their work and lives.