Pact to boost e-commerce in Indonesia

21 DEC 2016
INFINITIUM Group of Companies, a leading Malaysian e-payment and security solutions provider in the region, has formed a strategic partnership with PT Artajasa Pembayaran Elektronis (Artajasa), Indonesia’s leading payment system service provider.

Infinitium was awarded as technology provider to implement the authentication solution for the B-Secure with Dynamic One-Time Password (OTP) Authentication, a domestic authentication system to support Artajasa’s e-commerce payment platform for issuing banks and merchants.

B-Secure is designed to be compatible with the network specifications of Artajasa’s principal shared ATM network, ATM Bersama, hence allowing its member banks to take part in e-commerce transactions.

Indonesia’s growing market for e-commerce has been the driving force for its national agenda to expand online debit card payment services to meet the increasing societal and merchant demand for such services. As authentication forms a crucial component in transaction security.

The authentication system for B-Secure is expected to boost market adoption of e-commerce when it is launched in the market early next year.

Given ATM Bersama’s network footprint of 87 institutions and more than 100 million cardholders, the market impact of B-Secure system paves the way for greater security and convenience for all stakeholders within the e-commerce payment ecosystem.

“This partnership agreement commemorates the pooling of resources and expertise from Artajasa and Infinitium to integrate technology and operations management between issuing banks and merchants, and sets in motion what we believe will be a market changer in the space of e-commerce for Indonesia.

Infinitium brings to the table trustable experience in electronic payments and expertise in debit user management, and this will speed up expansion of the e-commerce ecosystem by equipping the relevant stakeholders to be eligible for e-commerce transactions from the banks to merchants and cardholders,” said Infinitium Group of Companies chief executive officer Ho Ching Wee.

The signing ceremony was witnessed by Bank of Indonesia deputy director of the payment system licensing and consumer protection Sofwan Kurnia.

With the penetration of digital and mobile technology, increasing e-commerce activity in the Indonesian market and subsequent growth of online payment systems, Indonesia is gearing towards a promising market for e-commerce payments.

However, there are challenges mainly in payment security and convenience.

Legitimate concerns such as information security and merchant fraud has driven the need for an e-payment platform with domestic authentication system to combat these risks and create trust to engage in services and online debit card transactions among the key domains.

B-Secure’s dynamic OTP authentication provides assurance to cardholders as the payer to carry out cardless transactions, while enjoying online purchases without leaving the comfort of home.

Online purchase transactions, from authentication, authorisation and approval, will be conducted real-time in a single and secured process, facilitated between merchants and issuing banks under the ATM Bersama network.

With B-Secure Dynamic OTP authentication, cardholders of member banks under the ATM Bersama network are empowered to control authentication of purchases using their mobile devices, thus enabling them to make online purchases with confidence and security in mind.

On the other hand, banks and merchants are equipped with the necessary back-end technology to facilitate these transactions with ample security measures against fraud threats.

Besides being connected to new markets, merchants connected with this system can offer a more secure and convenient payment method for customers, while issuing banks that enable e-commerce channels can provide e-commerce privileges to cardholders; all this to drive adoption of e-commerce payment and transactions.

Media
(From left) Infinitium Group of Companies general manager Joni Haryono, Ho, Artajasa director Pak Nawawi and Artajasa director Bayu Hanantasena at the signing ceremony.